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Indian Agriculture

The technological enhancement has multiply the farm production along with helping grow the industry too

Technology for Rural Agriculture

Rice transplanting machines have potential to mitigate the shortage of farm labourers, especially in the large tracts of land

An exclusive interview with MRITYUNJAYA SINGH of CLAAS

Eying the prospects in Indian agriculture sector, global agri machinery companies are attempting to gain their foothold in the country. CLAAS, a German agri machinery company with strong footprint in Europe, entered India three decades ago. MRITYUNJAYA SINGH, Senior Vice President - India & SAARC of CLAAS, talks to Rural&Marketing about the company's operation and the state of farm mechanisation in India

How Technology is helping Small Indian Farmers

India is the world's 3rd largest manufacturer of tractors, yet 80 percent of Indian farmers don't use mechanisation to boost productivity. Why? How can this change? Find out with Devi Murthy, the Co-Founder of Kamal Kisan

PREET TRACTORS TVC

This Preet Tractors campaign showing the tractor being used by farmers for agricultural as well as haulag purpose which get them better utilisation of the tractor