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Submitted by Admin on 13 February 2017

When did you start R&M magazine?

The magazine was started in July 2012.

What is the USP of R&M magazine?

We have pioneered this space by launching India’s first business magazine in rural domain. R&M is a specialty product which caters to all domain experts, knowledge partners, business community and policy makers in rural domain. Readers get know all about rural through this magazine as it covers all the sections including Agriculture, Business, Healthcare, Government Policy, among others.

Which all sectors do you cover?

We are covering all the relevant sectors including Agriculture, Business, Government Policy, Technology, Innovation, Education, Social, Healthcare of Indian hinterlands and the international counterparts.

Who is your target audience?

R&M caters to the below TG:

Education

– Agri Colleges and Universities – VCs, Faculty and students and rural management institutes, Skill Development Institutes

Technology

– Technology providers (Agri, IT and Telecom, Communication) and users

Innovation

– Rural innovators and users

Healthcare

– Healthcare institutions

Corporates

– Rural marketers of FMCG, CDIT, Retail, etc.

Ministries

– Agriculture, Consumer Affairs, Food and Public Distribution, Rural Development, Panchayati Raj, Skill Development, Power and Renewal Energy, Science & Technology, Commerce, Water Resources, Food Processing, Health & Family Welfare, Chemicals and fertilizer, Finance, Health & Family Welfare, HRD, Social Justice and Empowerment, Tribal Affairs, Ministry of Women & Child

Others

: Embassies, NGOs and PR agencies

What is the frequency of the magazine?

R&M is a monthly magazine that hits stands on 7th – 8th of every month.

What’s your readership base?

We have print and digital magazine; and the total readership is about 45,000.The magazine is available on stands Pan India being distributed by various distributors .

Is it an international magazine?

No. But we do have online readership base as well.

Do you publish the magazine in vernacular language?

R&M is a specialty product which caters to all domain experts, knowledge partners, business community and policy makers in rural domain and is published in English.

In the next phase, we are planning to target bottom of the pyramid i.e. Farmers and aim to provide agriculture and allied information in vernacular languages which would help them enhance farm productivity.