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IFFCO today celebrated its Golden Jubilee at Kalol in Gujarat and the mega event also marked the conclusion of IFFCO’s all India farmer & cooperative meet covering 125 locations. On the occasion, the Cooperative giant highlighted its focus on digital empowerment of farmers through initiatives such as Indian Cooperative Digital Platform and Gramin Health mission.
On this occasion, Prime Minister Narendra Modi, in his message, acknowledged IFFCO’s contribution towards the growth of cooperative sector in the country. He appreciated IFFCO’s efforts towards digitization in agriculture, cashless transactions, training farmers for optimum use of fertilisers and farming technology which will be helpful in achieving his target of doubling farmers’ income by year 2022. IFFCO started its journey in 1967 to bring change in the rural landscape of India and has been playing a vital role in enhancing the farmer’s lives in the country.
Balwinder Singh Nakai, Chairman, IFFCO said, “It is indeed a great achievement for IFFCO and the cooperative society at large. In 1967, we started with 57 cooperatives, and today with over 36,000 Indian Cooperatives, we are a force to reckon with, touching lives of over five crore farmers and continuously working towards building a better world for them. Today, we have successfully connected ourselves to nearly every village of the country and we have expanded our global footprints as well.”
US Awasthi, Managing Director, IFFCO said “ IFFCO, started as a thought and an experiment to empower Indian farmers, is today the world’s largest fertiliser co-operative. As we move ahead, we would continue working towards understanding our farmers’ evolving requirements and equipping them with modern solutions to meet the demands of the rapidly changing economic landscape.”
IFFCO intends to connect the #DigitalIndia with #DigitalBharat and for the same it has launched a new digital initiative called the “Indian Cooperative Digital Platform, which at moment connects over 2.5 crore farmers and co-operators and aspires to connect entire cooperative & farming community in India. The objective of the portal is to provide a digital platform for communication and commerce between farmers/ consumer, IFFCO, and its associate & subsidiaries. This platform gives the ultimate power in the hands of the farmers, and it enhances their capabilities to buy and sell at fair prices.
Awasthi further added, “I travelled across the country over 125 places and personally met more than 2 lakh farmers covering more than 1,36,000 Km of area. I am sure that it’s time to closely embrace the farming community and give them a chance to show that they are self-sufficient individuals. We have initiated a 24x7 call-centre that caters to India’s varied farming groups in 12 Indian languages, eliminating the language barrier for their free communication.”
IFFCO has introduced yet another ground breaking platform for the farmers and their families called ‘IFFCOYUVA’. This is a platform especially for farmers’ children and it provides them with the opportunity to acquire necessary skills and educates them, and get a platform to connect job seekers with job providers. IFFCO has also initiated rural health program in collaboration with a Start Up called Gramin Health. Thus, ensuring that health, wealth, and education for farmers and their families.
IFFCO also conferred the annual Sahakarita awards to honour the eminent co-operators for their contribution to the growing and evolving Indian cooperative movement. Jyotindrabhai M Mehta was presented the Sahakarita Ratna Award and Ramesh Vaidya was presented with the Sahakarita Bandhu Award.