Within six years of its operations, Agri-logistics company Origo Commodities is on the verge of accomplishing ‘Farm-to-Fork’ with foraying into retail segment. The company also plans to enter into financing the farmers with a separate entity to complete the whole agri-chain.
Cairn India, a leading oil and gas exploration and production company, has been transforming lives of people in Barmer, Rajasthan. In conversation with R&M, Cairn India’s MD and CEO Mayank Ashar talks about the company’s vision of production, sustainable development, its community outreach initiatives and above all the idea of giving back to society.
The Union Budget 2016-17 focuses on rural economy with 110 % hike for agriculture sector. Several key reform measures with potential to change the game have been announced. Canrnthese reforms lead us to a rural revolution? R&M analyses the Budget with reference to itsrnimplications on rural economy.
The consecutive deficient monsoon which resulted into crop failures in many parts of the country, global slowdown in the manufacturing sector, drop in crop price realisation, decrease in public sector investment, inefficient farm credit and crop insurance mechanism have collectively squashed the tractor industry in India.
Farm production has jumped multi-fold since independence. However, its benefits have hardly reached the India’s largest community – The Farmers. Since 1995, the distress has forced more than 300,000 farmers to commit suicide across the country.
India is full of creativity and innovative talent at the grassroots level. Innovation is the key to development. Innovators can convert knowledge into social good and economic wealth. R&M highlights the engagement of some brilliant rural innovators with society to improve the quality of life at local level.
The transformed rural scenario in India demands marketers to adopt different strategy keeping in mind the evolving audience and their changing demographics. This is the right time for them to make bold moves – and to widen the gap between them and their competition.
With the increasing foodgrains production, the warehousing has become a big challenge for the country. Now, scientific processes and technology innovations have shown a new direction in foodgrains storage and supply chain. It is reducing the post-harvest losses and providing better options to the farmers. R&M highlights on the changing dynamics of the warehousing sector.