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Rural & Marketing - Jan 2013

The Year of Great Expectations

This month Rural & Marketing magazine issue is THE YEAR OF GREAT EXPECTATIONS.The Indian rural market has gone beyond consumer products and agri-input marketing. At a time when total rural income is now at around $572 billion and is estimated to reach $1.8 trillion by 2020-21, Team R&M presents a do's and don'ts on rural marketing strategies for the Year 2013.