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Rural & Marketing - Dec 2013

The Promise of Direct Selling

Cover story of December issue is "The Promise of Direct Selling" Rural India is on the cusp of some dramatic and even revolutionary changes.On the commercial arena, it is inevitable for the direct selling industry to be an integral part of this revolution. Senior Journalist Sutanu Guru writes how smart and forward looking companies and entrepreneurs who can invest now in direct selling for rural markets and how it will surely