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Rural & Marketing - Nov 2013

Seven Golden Rules for Rural Marketers

Cover story of November issue is "Seven Golden Rules for Rural Marketer" which tells How do political leaders like Rahul, Modi, Nitish, Badal, Mulayam attract rural India? This should be examined and followed by Corporates. The great Indian rural class makes and breaks politico-socio and economic barriers. Ignoring their choices, customs, behaviour and wisdom cannot be bliss for the Indian companies, eyeing deep penetration into huge market that exists in rural India. Without following some Mantras the mission would remain unaccomplished. R & M presents an in-depth analysis....