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Rural & Marketing - Aug 2014

FMCG Smooth Ride The Rural Wave

The story of rural Indian markets is that of proliferating FMCG brands riding the tide of rapidly growing purchasing power and changing attitudes.This issue analyse the whole scenario of FMCG market in India and its future direction. Brand Ambassadors have played an acknowledged role in popularising the products and pushing sales in these markets. We speak to a number of industry experts and top marketers for their views on the phenomenon too.