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Rural & Marketing - Jun 2016

Feeding for a cause Is cause-branding an emerging marketing trend

With ASBAH, Delhi-based DCP India has created a Social Brand by aligning all its retail staple products range with women empowerment. The unique business model combined with a social cause has created a buzz. In an exclusive interview with R&M, DCP India-ASBAH Director Kuber Seth spoke about the company’s mission and vision