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Rural & Marketing - Aug 2013

Expounding Rural Haats

This month Rural & Marketing magazine's issue is EXPOUNDING RURAL HAATS.Haats, the periodic rural bazaars that show up on weekly basis across the county - may not exactly be a new spectacle for marketers. But, for corporate houses that are trying hard to sell more and more of its products to a ginormous swarm of people swiftly climbing the consumption ladder, these are the most sought-after settings. Team R&M looks into the genesis of rural haats and its prospect in time to come.