Skip to main content

3 Enablers for successful rural strategy

To reach, acquire and retain rural customers, companies need to invest in the right set of enablers at the outset. Here are top three enablers that are central to rural strategy success.
Related Category: Sub Category:

 

1. Adapt organizational structures and secure leadership buy-in: Companies that have separate central or regional rural divisions are more likely to achieve success in rural markets.



2. Create a winning talent management strategy: Marketers should focus on end-to-end talent management to drive high performance in rural markets.



3. Use technology to create advantage: Effective use of technology in planning, monitoring and controlling rural operations differentiates high performers from the average.




 

Votes with an average with

Related Story

Need to create ecosystem to make new IPR Policy successful: Suresh Prabhu

Though the government has come out with a National Intellectual Property Rights (IPR) Policy to promote a robust intellectual property (IP) environment across India, we need an ecosystem to take a…

Price Stabilization Fund for Agricultural Produce hiked to Rs 1,500 crore

Union Minister for Agriculture and Farmers Welfare Radha Mohan Singh today said that the central government is giving priority to agriculture sector by allocating maximum funds for the farmers’…

CropLife’s farmer engagement programme gains momentum

To empower farmers, CropLife has taken multiple steps towards capacity building at the grassroots in India. Owning to the positive impact of these programmes, especially “Madhu Sandesh”, a…

infinity banner