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Royal Enfield, EKAM partner for maternal & child healthcare

Under the partnership, targeted community based efforts are being made within four gram panchayats of Kancheepuram district in Tamil Nadu namely Vallam, Nattarasampattu, Valayamkaranai and Sennakuppam

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In its quest to contribute to sustainable and improved healthcare services, Royal Enfield, through Eicher Group Foundation joined hands with Ekam Foundation, an NGO working in the maternal and child health space.

This corporate social responsibility (CSR) initiative saw a team of senior executives from Eicher Group Foundation visit the Chengalpattu Medical College, meet and donate life-saving medical equipment worth Rs 30 lakh to the hospital’s obstetric, paediatric and newborn departments.

Additionally, the organisation also provided fifteen television sets to stream awareness programmes for waiting mothers and patient attendants. “Chengalpattu Medical College is one of the premier government medical institutions in Tamil Nadu and caters to people not just from Kancheepuram district but also from neighbouring districts like Tiruvannamalai, Vellore, Tiruvallur among others. The hospital handles over 10,000 deliveries every year. The equipment donated will strengthen intensive care delivery of high risk mothers and further accelerate the downward trend in maternal mortality in the hospital” said Dr V. Vanitha, Head of the Department of Obstetrics and Gynecology.

The teams also inspected the District Early Intervention Center within the hospital premises where they interacted with the team and donated play materials and learning aids to the children. “All the equipment and play materials donated will help us in improving care delivery to the children.” said Dr Sathya Jegannathan, Head of the Department, Paediatrics.

The partnership between Royal Enfield and Ekam Foundation was formed in 2018, with a vision to work towards holistic health and sustainable well-being for mothers and children in Kancheepuram. Targeted community based efforts are being made within four gram panchayats of Kancheepuram namely Vallam, Nattarasampattu, Valayamkaranai and Sennakuppam towards the same objective. The focus is on bringing in sustainable change through people’s participation in healthcare.

“Initiatives like this help remind us about the things in life that truly matter. This is only the first phase of our activity. CSR is a core part of our group’s philosophy and we are fully committed to supporting local communities in every area in which we operate. We are sure that within two years, we can make a small but significant difference in the lives of the people here,” said G. Sekar, Head of CSR Eicher Group Foundation.

Ekam’s work is aligned with Goal (Health and Well Being) of the United Nation’s Sustainable Development Goals (SDGs) and we are grateful to the entire team at Chengalpattu Medical College and Royal Enfield for their support in this endeavour,” said Dr Sailakshmi Balijepally, Founder –Ekam Foundation.

Both the Eicher and Ekam teams are looking at being meaningful associates to the Chengalpattu Medical College Hospital that is one of Tamil Nadu’s premier centers which caters to high volumes of the most deserving patients.

A beginning has been made and under the guidance of the Dean, Dr. Usha Sadasivan and her supportive team, the project is expected to deliver on making a positive difference in maternal and child healthcare in the hospital.

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