The information and communication technology has become evident for better agricultural practices.…more..
Discontinuing the Rs 500 and 1000 denomination notes is not going put any financial pressure on the…more..
Rural markets offer great opportunities to marketers and the sector is rapidly turning into a…more..
With the changing rural scenario, females are becoming the decision makers. What cause the change…more..
With the fast expansion of mobile phone subscriber base in rural India, which currently stands at…more..
Most of the B-schools have introduced the subject ‘Rural Marketing’, some institutes have it at the…more..
In my entire career, there is this one campaign called “LALKAAR” that I couldn’t stop talking about…more..