To reduce the cost of cultivation and increase farmers’ income while better utilisation of natural…more..
Discontinuing the Rs 500 and 1000 denomination notes is not going put any financial pressure on the…more..
1) Change your belief that rural market is cheap and sub-standard The rural consumer is smart and…more..
A take on rural consumer and it is always perceived that male member of the family is the decision…more..
Rural is not a large homogenous mass of popular assumptions, hence the traditional approach of…more..
Most of the B-schools have introduced the subject ‘Rural Marketing’, some institutes have it at the…more..
Being in this profession for so many years, I feel advertising is about reconsidering the things…more..