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SBI, Mother Dairy Join Hands To Launch Smart Card

    R&M Bureau
    By R&M Bureau, Delhi,
    Thu, Sep 11th, 2014 (12:07:03 PM IST) Section: News Category: Innovation

    State Bank of India, in collaboration with Mother Dairy, has launched a smart card, which can be used to purchase products from the latter’s outlets instead of paying in cash.

    SBI, Mother Dairy Join Hands To Launch Smart Card

    The 'Sate Bank of India (SBI)-Mother Dairy Smart Change Card' is first-of-a-kind initiative in the dairy industry and the service is presently available at 76 outlets of the dairy company in NCR region. The company is also planning to expand the service to 150 booths in the NCR region by September and a total of 500 outlets by December.

    "The card can be purchased for Rs 25 and it can be recharged with minimum amount of Rs 100 while the maximum recharge amount is fixed at Rs 1,000," Mother Dairy fruit and vegetable managing director S Nagarajan said. “Once the card is returned, any unused amount would be refunded.”

    He added that the card will facilitate consumers towards using a more convenient mode of payment. Over the time, it has been felt that there is a problem of tendering exact change to consumers after purchase from booths and also the franchise holder faces issues regarding cash handling.

    After the launch of this card, he said, the company is exploring the option of setting up vending machines at its outlets.

    SBI deputy managing director (corporate strategy and new businesses) S K Mishra said: "The card is similar to the card used in Metro. This is a joint initiative to facilitate cashless payment across Mother Dairy Booth outlets.”

    In its bid to ensure that the project is a success, Mother Dairy ran month-long trials before launching the Smart Change Card. The pilot project was run in selected booths across Delhi NCR during that period.