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V-Mart to focus on small towns to spur growth

    R&M Bureau
    By R&M Bureau, Delhi,
    Wed, Oct 15th, 2014 (10:19:02 AM IST) Section: News Category: Advertising & Marketing

    Multi-brand retail chain, V-Mart is aiming to expand its store network up to 200 in non-metro cities in next four years by adding upto 25 stores every year.

    V-Mart to focus on small towns to spur growth

    Multi-brand retail chain, V-Mart is aiming to expand its store network up to 200 in non-metro cities in next four years by adding upto 25 stores every year.

    The company, which primarily retails apparels in tier 2 and 3 cities, has also plans to expand in the North East and Southern regions.

    "We would double our size in next three to four years. We would keep adding 25-30 stores every year in our network," said Lalit Agarwal, Chairman and MD, V-Mart Retail.

    He further added, "We aspire to have 114 stores in our network by the end of this fiscal." V-Mart, which recently opened its 100th store in Patna plans to continue to add more stores at smaller places.

    It has plans to add new stores in Lucknow, Allahabad and foray in places like Kishanganj, Purnia in Bihar and some places in West Bengal during this fiscal.

    According to Agarwal, the company is investing around Rs 2.5-3 crore to add a new store in its network.

    "Right now we are gradually expanding in East. Then we would move to North-East and in places like Assam, Bengal and Odisha. We have a cluster-based format and would move down south in phases," Agarwal said.

    The company, which is expanding at a compound annual growth rate (CAGR) of over 30 percent, has sufficient funds for its expansion, he said.

    "As of now, the company has sufficient reserve and is generating funds to meet its expansion. Till a CAGR of 30 percent, the company can meet its expansion through its existing funds and internal accruals. When we want to grow beyond 30 per cent then we would need funds," he added.

    The company is focusing on apparels. Out of 100 stores, it is selling FMCG and other product in 34 stores only. "Now all the new stores have only apparels. They are a family fashion store. We think that fashion and FMCG don't gel together," he said.