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Mother Dairy launches Diwali gifting options

    R&M Bureau
    By R&M Bureau, Delhi,
    Thu, Oct 16th, 2014 (04:21:17 PM IST) Section: News Category: Advertising & Marketing

    For this festive season, Mother Dairy has launched special gifting options for its customers through two of its major brands, Mother Dairy and Safal.

    Mother Dairy launches Diwali gifting options

    With Diwali around the corner, Mother Dairy Fruit & Vegetable Pvt. Ltd. has launched gifting options for its customers through two of its major brands – Mother Dairy and Safal, the fruits and vegetables arm of the company.

    Mother Dairy brings ‘Shudh Kaamnayein’, a range of pure and delectable sweets offering gift packs of twin sweets (Gulab Jamun and Rossagulla) and assorted sweet packs (Kaju Katli, Dhodha Burfi and Milk Cake) for its customers.

    Subhashis Basu, Business Head, Dairy Products, Mother Dairy, said, “Every festive season, markets are flooded with spurious khoya made sweets, limiting the customers with poor quality and hazardous sweet options. To counter the trend, Mother Dairy took over the responsibility 2 years back to provide pure and adulterant-free range of sweets to consumers and since then we have been fulfilling the need gaps with our exciting range of offerings. Carrying on the tradition this year too we have launched convenient gifting options of Twin sweets of Gulab Jamun & Rossogulla and assort ed sweet pack of Kaju Katli, Dhodha Burfi and Milk Cake for consumers this Diwali.”

    He added, “Catering to consumers who prefer homemade sweets, we are also offering ingredient pack of 100% pure Khoya and Kheers (rice and channa). The entire range of sweets is made of real khoya and prepared in desi ghee carrying the hallmark of trust, purity and quality. In future, we look forward to adding more variants and extending to new geographies with our sweets range.”

    Safal has also launched gift packs of apples and fruit juices in different variants.

    Speaking on the initiative by the brand, Pradipta Sahoo, Business Head, Safal, said, “The idea behind launching special gift packs of fruits and juices is to ensure a healthy and prosperous Diwali for our consumers. Moreover, this will also help to prevent them from the unsafe local options which are available in the market in abundance during festivities. Keeping this in mind we have introduced Gift packs of apples and juices from Safal in few of the most appreciated variants like Guava, Peach, Pineapple, Litchi and& nbsp;few more.”