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Rural & Marketing - September 2012

 
Rural & Marketing - September 2012
Companies targeting rural markets are facing huge manpower crunch owing to fewer number of marketing experts available in the country. Meanwhile, biggies are nurturing talents in the sector, due to short fall of flair and endowment, executives are fastly changing their colour and swinging places. Thus, adding to paucity in terms of trained professionals. This issue evaluates the criticality of talent crisis in rural marketing.