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Rural & Marketing - January 2014

 
Rural & Marketing - January 2014
Cover story of January issue is "Rural Marketing Trends & Handbook For 2014".So much attention has been focused on political developments in 2013 that marketing pundits can be forgiven for seeking to draw advertising, branding, pricing, distribution and packaging lessons from the electoral arena. And why not? At the end of the day, political parties are competing brands and the voters ultimately are discerning consumers.