Skip to main content

Top 5 mantras for rural marketers to focus on

The Indian rural market offers great opportunities to marketers. But how should they get it right? Here are five things to focus on while designing the marketing and communication strategy for rural consumers.
Related Category: Sub Category:

 

1. Look at rural as primary markets and not as second-rung opportunities.

2. Avoid patronizing in your marketing approach and stop handing over second-rate products for rural markets as opposed to first-rung products for urban markets.

3. Stay honest and straight-forward.

4. Stop believing in the myths of marketing. Rural has changed dramatically, and new rural marketing is complex and exciting.

5. Stop sending your under-performing managers as managers of the rural marketing effort.

 

Votes with an average with

Related Story

Rural marketing landscape is transforming: RMAI

The rural marketing landscape is transforming in many ways marketers might not have thought of just a few years ago and Rural Marketing Association of India ( RMAI) will strive to address these…

Bhoosamruddhi project: Improving diet of livestock

In order to improve the basal diet of livestock, which mainly comprises of crop residues, a training programme was held for the field veterinarians from the state of Karnataka. The training…

Mobile App for Rural Road Maintenance “Aarambh” launched

The visiting Deputy Director General (Policy) International Labour Organization(ILO) Deborah Greenfield, who is on an official visit to India, Narendra Singh Tomar, Union Minister for Panchayati…

infinity banner