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5 ways to win over the rural consumer

Brands should keep in mind the following aspects while approaching rural markets:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Find a niche segment for your brand 

 

 

 

2. Develop a product which fills need gap and satisfies local taste

 

 

 

3. Ensure that the pricing and packaging is right   

 

 

 

4. Use a communication programme which creates an ‘empathy’ in the minds of the customers

 

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