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5 ways to win over the rural consumer

    Payal Gulati
    By Payal Gulati, Delhi,
    Mon, Oct 20th, 2014 (11:19:49 AM IST) Section: Industry Category: Listicle

    Brands should keep in mind the following aspects while approaching rural markets:

    5 ways to win over the rural consumer
















    1. Find a niche segment for your brand 




    2. Develop a product which fills need gap and satisfies local taste




    3. Ensure that the pricing and packaging is right   




    4. Use a communication programme which creates an ‘empathy’ in the minds of the customers



    5.Constantly monitor the competition and respond quickly with counter actions