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5 ways to win over the rural consumer

    Payal Gulati
    By Payal Gulati, Delhi,
    Mon, Oct 20th, 2014 (11:19:49 AM IST) Section: Industry Category: Listicle

    Brands should keep in mind the following aspects while approaching rural markets:

    5 ways to win over the rural consumer

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    1. Find a niche segment for your brand 

     

     

     

    2. Develop a product which fills need gap and satisfies local taste

     

     

     

    3. Ensure that the pricing and packaging is right   

     

     

     

    4. Use a communication programme which creates an ‘empathy’ in the minds of the customers

     

     

    5.Constantly monitor the competition and respond quickly with counter actions