To reach, acquire and retain rural customers, companies need to invest in the right set of enablers at the outset. Here are top three enablers that are central to rural strategy success.
1. Adapt organizational structures and secure leadership buy-in: Companies that have separate central or regional rural divisions are more likely to achieve success in rural markets.
2. Create a winning talent management strategy: Marketers should focus on end-to-end talent management to drive high performance in rural markets.
3. Use technology to create advantage: Effective use of technology in planning, monitoring and controlling rural operations differentiates high performers from the average.